How many times have you set a goal?
How many of those goals have you accomplished?
For those that went unaccomplished do you know why?
It’s time we got real with our goals and our intentions behind them. It’s great to have goals, really it’s amazing. Goals show us that we are working towards something, that we see where we can improve/change.
They give us purpose, or at least give our purpose some direction. Some of them are personal, some are professional but regardless they are amazing to have. Wouldn’t you agree?
As amazing as they are we don’t always accomplish the goals that we set for ourselves. We talked about this a bit in Resolution Time.
You’re probably thinking that I’m going to say that all goals could be accomplished...and while that’s true that all goals could be accomplished, it’s not realistic.
Sometimes when we set a goal and have good intentions to reach it, our lives get set in a different direction and that goal no longer lines up with our lives.
For example, if you set a goal around your job and later received a promotion, or an opportunity that results in a complete change in your career. That goal is likely to change and therefore be one of the goals that went “unaccomplished”.
But what about the other unaccomplished goals? Why don’t we reach the end with them?
Here’s to the first article of 2020! How are those resolutions going? Was social media part of your 2020 resolutions/goals?
Keeping up with social media can be a real pain sometimes. Trying to post frequently while having relevant content that your audience actually engages with. Posting regularly without becoming repetitive.
Because of this struggle, there are countless platforms for planning and scheduling your social media posts.
You may have seen ads for them and be wondering;
“Should I be planning my social media content?”
If you’re a business owner then that answer is a definite YES!!!
Not a business owner? Then it’s not necessary but could still be useful for you if you want to create structure around your social media or just free up some time.
I’m going to get into why you should be planning your content in just a moment…
First I want to address the elephant in the room. The platforms I mentioned earlier; there are a ton of them, you can usually get a free trial to test them out. Some offer a free plan, but there’s usually some restrictions or limitations to the free plans.
Most of the platforms allow you to plan and schedule your posts. However, some are just for planning and you have to manually post. This is due to algorithms that prevent them from posting on your behalf.
You can also do all of this for free! And you won’t have to worry about getting blocked or shadow banned for using bots. You can learn how to do that here.
Before we move forward, let's discuss the difference between planning and scheduling.